So this one is about the way that a certain group of well-heeled but downwardly mobile millennials (I looked up the spelling) don’t like labels, but like 14 years ago, we loved labels, such as Kate Spade, Abercrombie, etc.
It’s a play on the word “label,” and how the word “label” has two meanings. It also is timely because Kate Spade was found dead in her Manhattan apartment this morning.